In the era of GenAI-driven search, standing out requires more than just content—it demands unique, strategic storytelling that captures AI algorithms and customer attention. Learn four proven strategies to create differentiated content, from leveraging proprietary data to prioritizing high-value keywords with the “So what?” test. Discover how to optimize for AI summaries and ensure your brand shines, with actionable tips and real-world examples.

What if search behaviors shifted and organic traffic dried up as GenAI summaries take over search results? Positioning, one of the 4 Ps of marketing, is where to focus your efforts. Here’s what I’ve been thinking.